BOSTON AFTER FIVE

Boston After Five is a city-focused visual identity and digital experience designed to encourage people to explore Boston beyond the workday. The project brings together local music, art, film, food, and cultural events through a bold, accessible visual system that works across web, mobile, social media, outdoor advertising, and merchandise. At its core, Boston After Five aims to strengthen connections between people, local businesses, cultural organizations, and the city itself—making it easier to discover what is happening nearby and turning everyday evenings into opportunities to participate in Boston’s cultural life.